Let's Talk

Terms & Conditions

Last Updated-  November 1st, 2025

 

Terms of Service

Welcome to Untapped Authority (a division of Truenorth Social Inc.) Truenorth Social Inc., doing business as Untapped Authority (“Untapped Authority”), provides website features and access to our products and services to you when you visit or use https://untappedauthority.ca/, use Untapped Authority products or services, use Untapped Authority mobile applications, or use software or content provided by Untapped Authority in connection with any of the foregoing (collectively, “Untapped Authority Services”). Untapped Authority provides these services subject to the following conditions.

Agreeing to These Terms & Conditions

We offer a range of services depending on your needs. Individuals come to Untapped Authority to receive coaching, training, and done-for-you content services. A majority of these Terms and Conditions will apply to all clients. In some cases, the responsibilities of individuals purchasing services may vary. If these Terms and Conditions are inconsistent with specific Service Terms, those Service Terms will apply.

IMPORTANT – PLEASE CAREFULLY READ AND UNDERSTAND THESE TERMS AND CONDITIONS OF USE & SALE (THESE “TERMS”) BEFORE ACCESSING, USING, OR SUBSCRIBING OR PLACING AN ORDER OVER HTTPS://UNTAPPEDAUTHORITY.CA, OR OUR OTHER SITES OR ONLINE RESOURCES WHICH LINK TO THESE TERMS.

THESE TERMS CONTAIN DISCLAIMERS OF WARRANTIES AND LIMITATIONS OF LIABILITIES INCLUDING ARBITRATION AND CLASS ACTION WAIVER PROVISIONS THAT WAIVE YOUR RIGHT TO A COURT HEARING, RIGHT TO A JURY TRIAL, AND RIGHT TO PARTICIPATE IN A CLASS ACTION (SEE SECTIONS 10, 14, 15, AND 16). ARBITRATION IS MANDATORY AND IS THE EXCLUSIVE REMEDY FOR ANY AND ALL DISPUTES UNLESS SPECIFIED BELOW IN SECTION 16. THESE TERMS FORM AN ESSENTIAL BASIS OF OUR AGREEMENT.

General Use

The use of untappedauthority.ca or other sites or online resources to which these Terms are linked (each, a “Website”), owned and maintained by Untapped Authority (“Untapped Authority,” “we,” “our,” “us”), are governed by these Terms.

We offer the Website, including all information, tools, and services available from the Website to you, the user, conditioned upon your acceptance of all terms and conditions stated herein.

By accessing, using, subscribing, or placing an order over the Website, you and your business agree to the terms and conditions set forth herein. If you do not agree to these Terms in their entirety, you are not authorized to use the Website in any manner or form whatsoever.

THIS IS A BINDING AGREEMENT. THESE TERMS TOGETHER WITH OUR PRIVACY STATEMENT FORM A LEGALLY BINDING AGREEMENT (THE “AGREEMENT”) BETWEEN YOU AND YOUR BUSINESS (“YOU”) AND UNTAPPED AUTHORITY. THIS AGREEMENT GOVERNS YOUR ACCESS TO AND USE OF THE WEBSITE AND THE SERVICES PROVIDED BY UNTAPPED AUTHORITY, ANY ORDER YOU PLACE THROUGH THE WEBSITE, BY TELEPHONE, OR OTHER ACCEPTED METHOD OF PURCHASE AND, AS APPLICABLE, YOUR USE OR ATTEMPTED USE OF THE PRODUCTS OR SERVICES OFFERED ON OR AVAILABLE THROUGH THE WEBSITE.

PLEASE PRINT AND RETAIN A COPY OF THIS AGREEMENT FOR YOUR RECORDS.

Untapped Authority reserves the right to update and change, from time to time, these Terms and all documents incorporated by reference by posting updates and/or changes to our Website. It is your responsibility to check this page periodically for changes. Use of the Website after such changes constitutes acceptance of such changes. Any new features or tools which are added to the current Website shall also be subject to the Terms.

Table of Contents

Website Use
Website User Conduct and Restrictions-License Terms
Our Privacy Statement and Your Personal Information
Information You Provide; Registration; Passwords
Order Placement and Acceptance
Refunds
Subscription Terms and Automatic Payment
Products, Services, and Prices Available on the Website
Disclaimer – your individual results will vary
Your Responsibilities Running A Business
Testimonials, reviews, and pictures/videos
Compliance with the law
Disclaimers of other warranties
Limitations of liabilities
Dispute resolution by mandatory binding arbitration and class action waiver
Untapped Authority’s Additional Remedies
Indemnification
Third-Party Links
Termination
Governing Law and Venue
Force Majeure
Assignment
Electronic Signature
Changes to the Agreement
Your Additional Representations and Warranties
Severability
Entire Agreement
Contacting Us

Section 1 – Website Use

The Website is intended for businesses operated by adults in Canada. If you use the Website, you are affirming that you are at least 18 years old or the legal age of majority in your province or territory of residence (whichever is greater), operate a business, have the legal capacity to enter into a binding contract with us, and have read this Agreement and understand and agree to its terms.

SECTION 2 – Website User Conduct and Restrictions; License Terms

All aspects of our Website are protected by Canadian and international copyright, trademark, and other intellectual property laws, including all content, information, design elements, text material, logos, taglines, metatags, hashtags, photographic images, testimonials, personal stories, icons, video and audio clips, and downloads. No material on the Website may be copied, reproduced, distributed, republished, uploaded, displayed, posted, or transmitted in any way whatsoever. The Untapped Authority trademark and logo are proprietary marks of Untapped Authority, and the use of those marks is strictly prohibited. Nothing herein gives you the right to use, copy, register as a domain name, reproduce, or otherwise display any logo, tagline, trademark, trade name, copyrighted material, patent, trade dress, trade secret, or confidential information owned by Untapped Authority.

You agree to use the Website and any materials provided by Untapped Authority solely for your personal or business use related to your participation in our programs and services. You agree not to use the Website or any provided resources to resell, republish, or otherwise distribute them externally in a way not authorized by us. Any unauthorized use will terminate your access to our Website and services in accordance with SECTION 21 of this Agreement.

Subject to your continued strict compliance with all Terms, Untapped Authority provides to you a revocable, limited, non-exclusive, royalty-free, non-sublicensable, non-transferrable license to use the Website and any content you have purchased access to. You acknowledge and agree that you do not acquire any ownership rights in any material protected by intellectual property laws.

If you purchase a subscription, program, or digital product from Untapped Authority, you are granted a revocable, limited, non-exclusive, non-sublicensable, non-transferrable license to access and use those materials. You acknowledge and agree that:

  1. The materials are copyrighted under Canadian and international copyright laws and exclusively owned by Untapped Authority;

  2. You do not acquire any ownership rights in the materials;

  3. You may not modify, publish, transmit, participate in the transfer or sale of, or create derivative works from the content without express written permission;

  4. Except as otherwise expressly permitted under copyright law, you may not copy, redistribute, publish, display, or commercially exploit any material without our written consent;

  5. In the event of any permitted copying (e.g., saving for personal use), no changes in or deletion of author attribution, trademark, legend, or copyright notice shall be made.

You agree not to use or attempt to use the Website, or any resources provided by Untapped Authority, in any unlawful manner or a manner harmful to Untapped Authority. Prohibited acts include but are not limited to:

  • Harmful Acts. Any dishonest, unethical, illegal, or harmful practice; harm to Untapped Authority’s reputation; hacking or attacks on the Website; scraping, crawling, or otherwise copying Website content; introducing viruses or malicious code; interfering with security or operations; competitive benchmarking; infringing others’ intellectual property; intercepting or expropriating data; or violating the rights of Untapped Authority or third parties.

  • Spamming and Unsolicited Communications. We maintain zero tolerance for spam or unsolicited communications. You are solely responsible for ensuring compliance with applicable anti-spam and communications laws.

  • Offensive Communications. You may not send or post communications that are sexually explicit, obscene, vulgar, pornographic, offensive, profane, hateful, threatening, harmful, defamatory, harassing, discriminatory, graphically violent, or solicit unlawful activity.

  • Sensitive Information. You may not upload or transmit through our Website or services any sensitive personal, health, or financial information (including social insurance numbers, bank account details, or credit card data).

SECTION 3 – Our Privacy Statement and Your Personal Information

We respect your privacy and the protection of your personal information. Your submission of personal information through the Website is governed by our Privacy Statement. Our Privacy Statement is incorporated into this Agreement by reference and may be modified from time to time at our sole discretion.

SECTION 4 – Information You Provide; Registration; Passwords

As a user of Untapped Authority, you may be required to create an account. You warrant that the information you provide is truthful and accurate and that you are not impersonating another person. You are responsible for maintaining the confidentiality of your password and account credentials, and you agree not to share, transfer, or lend your account access to any third party.

You are fully responsible for all activities and transactions under your account, including the confidentiality of program materials, pricing, strategies, and data shared with you as an Untapped Authority client.

SECTION 5 – Order Placement and Acceptance

If you order a service or product, payment must be received by us before your order is confirmed. We may request additional information regarding your order if needed and may cancel or limit an order at any time after it has been placed.

Your electronic order confirmation, or any other confirmation, does not signify acceptance of your order. To modify or cancel an order, you must contact us immediately at Contact@untappedauthority.ca.  We cannot guarantee that modifications or cancellations will be possible once processing has begun.

All services and products are subject to availability. We will notify you if any item is unavailable or delayed, and may offer alternatives. If you decline a substitute, your order may be cancelled and refunded.

We reserve the right to limit the sale of products or services to any person, business, geographic region, or jurisdiction, on a case-by-case basis at our sole discretion.

Your purchase order is conditioned upon your reaffirmation of acceptance of this Agreement.
All advertised prices are in, and all payments shall be made in, Canadian Dollars (CAD).

 

SECTION 6 – Refunds

For webinar and online program purchases, Untapped Authority offers a 30-day money-back guarantee. If you are unhappy with your purchase, you may request a refund within thirty (30) days of purchase.

If you are on a subscription plan and choose to cancel, you will not be billed any further amounts after cancellation. You will retain access until the end of the current billing period.

All other purchases, including consulting or coaching services, may be cancelled without penalty within seven (7) days of purchase. To request a cancellation or refund, please email Contact@untappedauthority.ca.  All refunds will only be credited back to the original payment method.

SECTION 7 – Subscription Terms and Automatic Payments

A user is responsible for paying all sums due to Untapped Authority in connection with their subscription or membership plan, in accordance with these Terms.

The first payment is due at sign-up (or after any free trial, if applicable). Unless cancelled, your subscription will renew automatically, and your payment method will be charged on a recurring basis (monthly, quarterly, or annually, depending on the plan selected), plus applicable taxes.

Failure to use any portion of the services does not relieve you of your payment obligations. Payment may be made by credit or debit card, and transaction details (such as the last four digits and expiration date) may be retained for billing purposes.

You acknowledge and agree that:

  1. Payments are recurring and will continue until you cancel.

  2. You authorize Untapped Authority to automatically collect payments according to the subscription terms.

  3. If you wish to cancel, you must submit a request to Contact@untappedauthority.ca or through your account dashboard. For monthly subscriptions, at least ten (10) days’ notice is required prior to your next billing date.

Untapped Authority reserves the right to terminate your account for non-payment. Termination does not relieve you of outstanding payment obligations. In the event we initiate collection processes, you are responsible for related costs, including legal fees, as set forth in Section 18.

SECTION 8 – Shipping Fees

If we ship a physical product (e.g., books, merchandise, or training materials), applicable shipping and handling fees will be added to your order unless otherwise stated.

We make reasonable efforts to fulfill orders promptly. If delays occur, you will be notified at the email provided at checkout and may choose to wait or request a cancellation for a refund. Delivery dates are estimates only and may be affected by third-party carriers outside our control.

Risk of loss and ownership for shipped items transfer to you once the order has been handed to the carrier.

SECTION 9 – Products, Services, and Prices

Products, services, and prices are listed at https://untappedauthority.ca/ but are subject to change without notice. Untapped Authority reserves the right to discontinue, modify, or update products, services, and pricing at any time.

Price changes for subscriptions will take effect after notice is provided by email. By continuing to use the services, you authorize Untapped Authority to charge your payment method for the updated price.

If you downgrade a subscription, the downgrade (and adjusted pricing) will take effect at the start of the next billing cycle.

We strive to ensure accuracy in pricing and descriptions. However, Untapped Authority does not warrant that product or service descriptions are error-free, complete, or current. In the event of a pricing error, we may contact you for instructions or cancel the order.

All sales are final except as expressly stated in these Terms.

SECTION 10 – Disclaimer – Your Individual Results Will Vary

Every business is different, with unique strategies, markets, and offerings. Therefore, results will vary.

Untapped Authority does not promise, guarantee, or warrant your business success, income, or sales. You understand and agree that Untapped Authority does not provide sales leads, clients, or guarantees of performance.

Our programs, coaching, and training are designed to provide strategies and tools. However, success depends on many factors outside our control, including your effort, market conditions, and business model.

We do not make earnings claims, return-on-investment promises, or guarantee that you will earn back your investment. We are not a “get rich quick” program, franchise, or business opportunity. If that is your expectation, do not purchase our products or services.

You acknowledge that results require time, effort, and implementation. Additionally, Untapped Authority does not provide tax, accounting, financial, or legal advice. You should consult your own professional advisors for those matters.

SECTION 11 – Your Responsibilities in Running Your Business

You represent and warrant that you operate a business in good standing and agree that there are no prior or pending government investigations or prosecutions against you or your business. You further agree that you and your business will only use Untapped Authority’s products and services for lawful purposes, and not for any unlawful, fraudulent, or harmful purpose.

You are solely responsible for complying with all applicable laws and regulations in running your business, including but not limited to laws governing advertising and marketing claims, subscriptions, refunds, offers, tax obligations, and any other regulations relevant to your industry.

You agree to notify Untapped Authority if any investigation or lawsuit is threatened or filed against you, whereupon Untapped Authority may terminate this Agreement without liability. Untapped Authority shall not be liable for your violation of any laws.

You are solely responsible for collecting and remitting all applicable sales tax, use tax, HST/GST, or any other taxes which may apply to sales of products or services by your business. Untapped Authority shall not be responsible to collect or report any taxes applicable to your business.

You agree to indemnify Untapped Authority as outlined in Section 19 if you and/or your business violate any law and a claim is threatened or asserted against Untapped Authority as a result.

SECTION 12 – Testimonials, Reviews, and Media

Untapped Authority values feedback and may use testimonials, reviews, or media content provided by you in whole or in part, together with your name, city, and province/state. Testimonials may be used for promotional purposes in print or digital media at Untapped Authority’s discretion.

Testimonials reflect the unique experiences of individual clients and do not necessarily represent typical results. Your outcomes will vary depending on numerous factors beyond Untapped Authority’s control.

By providing testimonials, photos, videos, reviews, or any other content, you grant Untapped Authority a worldwide, royalty-free, perpetual, irrevocable, non-exclusive, and fully sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, and distribute such content in any media.

You represent and warrant that you own or otherwise control the rights to any content you submit, and that it does not infringe on third-party rights. You agree to indemnify Untapped Authority against any claims resulting from content you provide.

SECTION 13 – Compliance with Laws & Commitment Against Harassment

As a client of Untapped Authority, you must comply with all applicable laws, including Canadian and international laws governing advertising, digital marketing, data protection, privacy, intellectual property, and electronic messaging.

You agree not to use Untapped Authority’s services, whether alone or in connection with third-party tools, to:

  • Store, transmit, or distribute any content that is unlawful, defamatory, harassing, infringing, abusive, or otherwise harmful.

  • Engage in harassment, targeting, or interference with others.

You acknowledge that Untapped Authority has no control over third-party platforms (e.g., Instagram, Facebook, YouTube, etc.), and makes no warranty regarding their functionality, policies, or enforcement. You remain solely responsible for compliance with their terms of service.

SECTION 14 – Disclaimers of Warranties

EXCEPT WHERE PROHIBITED BY LAW:
The website, services, programs, and all related content are provided “AS IS” and “AS AVAILABLE,” without warranties of any kind, express or implied. Untapped Authority disclaims all warranties, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

Untapped Authority does not warrant that:
(a) use of the website or services will be uninterrupted, timely, secure, or error-free;
(b) results obtained will meet your expectations;
(c) any content will be accurate or reliable; or
(d) the website, services, or servers are free of viruses or harmful components.

SECTION 15 – Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:
In no event shall Untapped Authority, its owners, directors, officers, employees, contractors, or agents be liable for any indirect, incidental, special, punitive, or consequential damages (including lost profits, loss of goodwill, or loss of data) arising out of or related to these Terms, the services, or your use of the website, regardless of legal theory, even if advised of the possibility of such damages.

Your sole and exclusive remedy for any claim against Untapped Authority shall be limited to the amount you paid, if any, for services during the 90 days preceding the event giving rise to liability.

SECTION 16 – Dispute Resolution & Arbitration (Canada)

PLEASE READ THIS SECTION CAREFULLY. BY ACCEPTING THESE TERMS, YOU WAIVE THE RIGHT TO A TRIAL BY JURY OR TO PARTICIPATE IN A CLASS ACTION.

Except where prohibited by law, any dispute or claim arising out of or relating to these Terms, our Privacy Policy, or your relationship with Untapped Authority shall be resolved exclusively by final and binding arbitration under the Arbitration Act (Ontario), or equivalent provincial legislation if you reside outside Ontario. Arbitration shall be conducted in English, by a single arbitrator agreed upon by both parties, in Toronto, Ontario, unless otherwise agreed.

Each party shall bear its own legal fees, costs, and expenses, unless otherwise determined by the arbitrator.

You and Untapped Authority agree that:

  • Claims will only be brought in an individual capacity, not as part of a class action or representative proceeding.

  • The arbitrator shall have sole authority to determine issues of arbitrability and jurisdiction.

  • Any claim must be filed within one (1) year of arising, unless prohibited by law.

If any portion of this arbitration clause (other than the class action waiver) is deemed unenforceable, the remainder shall still apply.

For disputes, please contact us first at contact@untappedauthority.ca before initiating arbitration.

SECTION 17 – Untapped Authority’s Additional Remedies

In order to prevent or limit irreparable injury to Untapped Authority, in the event of any breach or threatened breach by you of this Agreement, or any infringement or threatened infringement of Untapped Authority’s intellectual property or that of a third party, Untapped Authority shall be entitled to seek injunctive or other equitable relief from a court of competent jurisdiction in Ontario, Canada. Nothing in this Agreement shall be construed as prohibiting Untapped Authority from pursuing any other remedies available to it, including the recovery of monetary damages.

You hereby irrevocably consent to the jurisdiction of the courts of Ontario, Canada for purposes of such actions, and waive any objection to such jurisdiction or venue.

SECTION 18 – Indemnification

To the fullest extent permitted by law, you agree to defend, indemnify, and hold harmless Untapped Authority, its directors, officers, employees, contractors, licensors, affiliates, and agents from and against any and all claims, losses, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or in any way connected with:

  1. Your use or misuse of Untapped Authority’s services, website, or programs;

  2. Any content you provide or transmit;

  3. Your breach of this Agreement or any representations made herein; or

  4. Your violation of any law or third-party rights.

SECTION 19 – Copyright Notice & Takedown Procedure

If you believe that content available through Untapped Authority infringes on your copyright, you may send a notice requesting removal. Likewise, if you believe a takedown notice has been wrongly filed against you, you may submit a counter-notice.

All notices should be sent to:
Untapped Authority – Legal Department
📧 contact@untappedauthority.ca
330 5th Avenue South West Calgary Place
Suite 1800
Calgary, Alberta, T2P 0L4

 

SECTION 20 – Third-Party Links

Our website may contain links to external websites or resources. These are provided for informational purposes only. Untapped Authority is not responsible for the accuracy, content, or policies of third-party sites, nor does linking constitute endorsement. You access third-party websites at your own risk. Please review their terms and privacy policies separately.

SECTION 21 – Termination

This Agreement takes effect when you first access or use Untapped Authority’s website, services, or submit payment information.

We reserve the right, at our sole discretion, to suspend or terminate your access to Untapped Authority services if you breach this Agreement, violate any law, or otherwise act in a way that harms our business, reputation, or clients.

Termination does not release you from obligations to pay any outstanding amounts owed. Certain sections (including but not limited to Sections 14–19, 21–30) shall survive termination.

SECTION 22 – No Waiver

Failure or delay by Untapped Authority in exercising any right or remedy under this Agreement shall not constitute a waiver of that right or remedy. Any waiver must be in writing and signed by Untapped Authority.

SECTION 23 – Governing Law & Venue

This Agreement shall be governed exclusively by the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict-of-law principles.

To the extent any dispute is found not subject to arbitration under Section 16, such claims shall be brought exclusively before the provincial or federal courts located in Toronto, Ontario, Canada. You consent to their jurisdiction and waive any challenge to venue.

SECTION 24 – Force Majeure

Untapped Authority shall not be liable for any delay or failure in performance caused by events beyond our reasonable control, including natural disasters, labor disputes, internet outages, government actions, or other force majeure events.

SECTION 25 – Assignment

Untapped Authority may assign or transfer its rights and obligations under this Agreement without notice. You may not assign your rights or obligations without prior written consent.

SECTION 26 – Electronic Signature & Communication

By interacting with Untapped Authority online, submitting forms, or purchasing services, you agree to the use of electronic communications. You consent to receive notices, agreements, and other communications electronically, with the same force and effect as if they were in writing and physically signed.

SECTION 27 – Changes to this Agreement

Untapped Authority reserves the right to update or modify this Agreement at any time by posting revised terms on our website. It is your responsibility to check for changes periodically. Continued use of our services constitutes acceptance of updated terms.

SECTION 28 – Additional Representations & Warranties

You further represent and warrant that:

  1. You are at least 18 years of age (or the legal age of majority in your jurisdiction).

  2. You have the authority to bind the business you represent.

  3. You have read and understood this Agreement and agree to its terms.

  4. You will not resell, redistribute, or export Untapped Authority services without written consent.

You also represent that you are not currently subject to, nor have you been subject to, government investigations, prosecutions, or industry regulatory actions. If such circumstances arise, you must notify Untapped Authority within 24 hours. Untapped Authority reserves the right to terminate this Agreement in such cases.

SECTION 29 – Severability

If any provision of this Agreement is deemed invalid or unenforceable, the remaining provisions shall remain in full force and effect.

SECTION 30 – Entire Agreement

This Agreement, along with any referenced policies, constitutes the entire agreement between you and Untapped Authority regarding the services provided. It supersedes all prior communications or agreements, whether written or oral.

SECTION 31 – Contact Information

For questions or concerns regarding these Terms, please contact us:

📧 contact@untappedauthority.ca
🌐 untappedauthority.ca
1122 3 St SE, Ste 1906,
Calgary, AB, T2G 0E7