The categories of information we collect from each of these groups, and the ways in which we use it, differ. As you may have noticed, it’s possible that the same person could fall into more than one group. Most of this statement addresses our processing and sharing of personal information collected from visitors to and users of our online and mobile resources and our customers.

WHAT WE COLLECT
There are two types of information that we obtain from you online and then store and use: (i) non-personal information that’s collected automatically from each visitor, such as your device operating system; and (ii) personal information that you voluntarily provide to us or that is collected automatically.

By using our online and mobile resources or purchasing our products or services, you signify to us that you agree with this section of our privacy statement and that we may use and disclose your information as described.

Voluntarily Submitted Information
If you participate in certain activities via our online and mobile resources, you may be asked to provide us with information about yourself. The types of personal information we collect in those situations include identifiers (such as your name, email address, physical address, and phone number), professional information (such as your business), and financial account information (such as your credit card information). We do not sell, rent, or trade voluntarily submitted personal information with third parties.

If you do not want us to collect this type of personal information, please do not provide it. Participation is strictly your choice. Not participating may limit your ability to take full advantage of the online and mobile resources, but it will not affect your ability to access certain information available to the general public on the online and mobile resources.

Some ways you voluntarily give us personal information and how we use it:

• Emails and Online Forms – When you send us an email or fill out an online form, your email address and any other personal information (e.g., home address or phone number) that may be included in the message or attachment, are retained by us and used to respond to you and process your request. Depending on the personal information provided, communications from us may be in the form of emails, telephone calls, and/or text messages. We may also send you information about any of our products or services we think may interest you.

• Registering for an Account – When you register for an account, you submit personal information such as your name and email address, which we retain to create and manage your account and, in some cases, establish a password and profile for email communications.

• Registering for Events – When you register for services, webinars, events, conferences, or programs we host, you will submit identifiers described above. If the event requires a fee, we may also ask you to submit credit card or other financial information. We use this information to register you for the event and send event-related communications.

• Becoming a Subscriber to Our Service – We use customer-provided information to perform contractual obligations, provide products and services purchased, manage accounts, and communicate with customers.

• Social Media and Community Features – Some of our online and mobile resources may offer community features letting users post messages, comments, and/or upload images or other files. If you choose to use these features, the information you post, including your screen name and other personal information, will be public and not protected by this statement.

Automatically Collected Information

• Online Tracking Technologies and Advertising – We, certain service providers, and third parties may collect information about your activity on our sites, apps, and third-party sites using tracking technologies such as cookies, pixels, tags, SDKs, APIs, and Web beacons. We may associate this data with your registration account (if applicable). This data may be used to:

  • Simplify your experience on our sites and apps (e.g., remembering your shipping information).

  • Deliver relevant content and advertising based on preferences, usage patterns, and location.

  • Monitor, measure, and optimize site and app usage and advertising.

  • Analyze traffic on our and third-party sites.

We may use personal information to deliver relevant marketing and advertising on our properties and third-party sites. Some states provide residents with the right to opt out of “selling” or “sharing” personal information or targeted advertising. Instructions to opt out are available via our “Do Not Sell or Share My Personal Information” and “Targeted Advertising” Opt Out Rights page.

• Cookies, Web Beacons, and Marketing Pixels – Cookies are small files placed on your computer or device when you visit our sites. Web beacons and pixels are small data pieces embedded in images. They help us analyze and improve your online experience. You can modify or block cookies via your browser settings.

• Location and Mobile Device Information – If you access our resources from a mobile device, we may collect device information, including location data if enabled. You can disable location services through your device settings.

We use collected information to compile reports on popular pages, improve site functionality, enhance user experience, and administer our online and mobile resources.

User Beware: External Sites, Apps, Links, and Social Media
We maintain a presence on external social media platforms such as Twitter, Facebook, Instagram, YouTube, and LinkedIn, and our resources may link to third-party sites or apps. We are not responsible for the content or privacy practices of these external platforms. Please review their privacy policies before sharing personal information.

HOW WE USE YOUR INFORMATION
Untapped Authority uses the information we collect to provide services, improve customer experience, and develop our offerings. We process your data in accordance with applicable data protection laws, including PIPEDA, CCPA, and GDPR.

We use your information to:

• Provide requested services.

• Manage accounts.

• Personalize your experience.

• Improve our website and resources.

• Diagnose service or server issues.

• Enhance customer service.

• Process transactions.

• Administer contests, promotions, surveys, or site features.

• Develop new products and services.

• Send periodic emails about services updates, orders, or subscriptions.

• Protect the security and integrity of our services.

• Send marketing and promotional communications with your consent.

WHEN/WITH WHOM DO WE SHARE PERSONAL INFORMATION

• Affiliates – We may share information with affiliated companies, who use it in line with this privacy statement.

• Legally Compelled Disclosures – We may disclose information to government authorities or as required by law.

• To Prevent Harm – We may disclose information to prevent harm to our rights, users, or others.

• Business Transfers – Personal information may be transferred in the event of a merger, sale, or reorganization.

• Vendors and Business Partners – We may share information with vendors and partners as needed to provide services, under strict contractual limitations.

EMAIL COMMUNICATIONS, NEWSLETTERS, AND MARKETING
We may contact you with newsletters or promotional materials. You may opt out using the unsubscribe link in emails or by contacting us.

PAYMENTS
We may use third-party processors for payments. We do not store payment card details. All payment processing complies with PCI-DSS standards.

YOUR RIGHTS AND OPTIONS
You can access, correct, or delete personal information and opt out of marketing communications. Canadian, California, EU, and other jurisdictional rights apply as described above.

CHILDREN’S PRIVACY
Our resources are not directed to children under 18. We do not knowingly collect personal information from anyone under 18 and will delete it if discovered.

HOW WE PROTECT COLLECTED PERSONAL INFORMATION
We implement technical, organizational, and administrative measures to protect personal information. While we take reasonable precautions, we cannot guarantee complete security.

CONTACTING US
For questions or privacy rights requests:

Untapped Authority, Inc.
Attn: Legal & Compliance Department
1122 3 St SE, Ste 1906,
Calgary, AB, T2G 0E7
contact@untappedauthority.ca